Our story
A long market history built on trust, consistency, and professional responsibility.
The history of the Apolo business begins in 1968, when Noah Sar Shalom started marketing and selling paper to printing houses in Israel.
During the 1990s, the business expanded and continued developing paper products for the printing industry—from central Israel to customers across the country.
In 2004, Apolo Trading was established as part of the company’s broader development and international activity.
In 2015, Apolo Representative Ltd became an independent company focused on commercial representation and market development in Israel.
Today, we connect international manufacturers with the Israeli market through reliable local presence, clear communication, and practical execution.