Our story
A long market history built on trust, consistency, and professional responsibility.
The history of the Apolo business begins in 1968, when Noah Sar Shalom started marketing and selling paper to printing houses in Israel.
During the 1990s, the business expanded steadily, building long-term relationships within the industry and growing its activity across the country.
In 2004, Apolo Trading was established as part of the company’s broader development and international activity.
In 2015, Apolo Representative Ltd became an independent company focused on commercial representation and long-term market development in Israel.
Today, we connect international manufacturers with the Israeli market through reliable local presence, clear communication, and practical execution.